STARZ #TakeTheLead Diversity Data

STARZ #TAKETHELEAD DIVERSITY DATA

The Center for Scholars & Storytellers, at UCLA, was commissioned by STARZ to collect and analyze data from a nationally reflective sample of adults in US.

READ FULL REPORT HERE | STARZ VS. INDUSTRY AVERAGE

ON SCREEN

Women

+24.6% Above

45.2% Industry Average

People of Color

+78.1% Above

27.7% Industry Average

BEHIND THE CAMERA

Showrunners

Women

+64.1% Above

28.1% Industry Average

People of Color

+132.8% Above

10.7% Industry Average

Directors

Women

+64.1% Above

28.1% Industry Average

People of Color

+132.8% Above

10.7% Industry Average

LEADERSHIP

Women

People of Color

All of Whom are Women

AUDIENCE DEMAND FOR DIVERSE CONTENT

In the U.S.

Internationally

AUDIENCES CARE ABOUT WHO IS IN FRONT OF AND BEHIND THE CAMERA

CAST DIVERSITY AND CREATOR DIVERSITY are two of the top drivers for choosing content

WOMEN AND MINORITIES STILL FEEL REPRESENTATION IS LACKING ACROSS THE BROADER TV AND MEDIA LANDSCAPE

% OF PEOPLE THAT FEEL WELL REPRESENTED IN CURRENT MEDIA

AUDIENCES CARE ABOUT WHAT THEY SEE MORE THAN HOW MUCH THEY SEE

AUDIENCES BELIEVE THAT DIVERSITY ON SCREEN INCREASES EMPATHY TOWARDS OTHERS